Avoiding not even wrong syndrome

by Hugo on May 8, 2013

The phrase “It’s not even wrong” is arguably my favorite cliche. Granted, I’m not even sure that it qualifies as a cliche because it hasn’t really achieve mainstream status. In fact, it’s relatively unknown outside of scientific circles. But I think it should be. The origin of the phrase is usually attributed an Austrian theoretical [...]

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Finding real answers to the hard questions

by Hugo on April 28, 2013

Ralphy is my good buddy. He’s also my 21-year-old nephew and arguably the biggest role model in my life. You see, Ralphy was diagnosed with brain cancer when he was two years old. And while he is fortunate that his particular type of affliction is not as aggressive and deadly as others, the impact those [...]

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Change is good

April 15, 2013

I’ve purposely been laying low in recent months due to the significant changes that I foresaw coming both in my personal and professional life. And now those changes are manifesting themselves, so I figured I’d share. For starters, I have decided to leave my current role as head of search for HSN and take on [...]

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Looking for a competitive edge at the enterprise level? Think like a startup

February 26, 2013

I love working for an enterprise-caliber company. I love the complexity. I love the mountains of data. I love leveraging a large bevy of internal resources and expertise. Heck, I even love the excruciating amount of work involved in getting buy-in from the myriad of business divisions and departments that play a pivotal role in [...]

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Pro SEO Tip: Make love, not war with your dev team

January 22, 2013

Want to have the ability to upload thousands of optimized title tags in one fell swoop? Or add custom SEO tools to your company’s CMS? Or build complicated redirect logic to nip a myriad of potential canonical/duplicate content issues at the bud? Want to truly scale your SEO and take it to previously unforeseen heights? [...]

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Predicting the digital marketing landscape in 2013 and beyond

January 3, 2013

The most challenging things about digital marketing is the ridiculous pace at which its very landscape changes. Social networks come and go. Search engines rise to supremacy only to be superseded right under the mainstream’s nose. The very technology frameworks that provide the foundation for the internet evolve at break-neck speeds. The sheer amount of [...]

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Could Have Been

December 28, 2012

George and Trayvon Could have been best friends on another day But instead, George pulled his nine piece out And took Trayvon’s life away Could have been My son My brother My best friend Could have been Somebody’s doting daddy someday But instead He’s a media feeding frenzy Travyon’s the lead on the news every [...]

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Redefining what it means to be a skilled marketer in the digital age

December 11, 2012

Not too long ago, marketing was dominated by gut feelings, intuition, and vague definitions of creativity. TV shows glamorize this analogue era as if it were the golden age of marketing and advertising but the truth of the matter is that it was an era dominated by truisms like: “Half my advertising is wasted. I [...]

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Remember that content marketing is counterintuitive

November 30, 2012

Next week I’m going to be getting together with some good friends to talk shop. One of the main topics of conversation will be what is commonly referred to as content marketing but is arguably just an extension of a solid SEO and social media strategy. I like to call it SEO-friendly content (e.g. blog [...]

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Putting a stake in the ground for data-driven marketing

November 15, 2012

For several years now, I’ve been working on a data-driven marketing platform of my own over at www.engagefinder.com (eight years if you count the time that I spent manually executing the link building technique that is the basis for this platform). I’ve shared it with handful of industry confidants to get their thoughts as well [...]

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