The SEO revolution will be televised

by Hugo on September 3, 2010

in Marketing,SEO,Technology

Share Tweet No, this isn’t a post about how SEO needs its own TV show or anything like that (although that would be pretty cool, and I’m sure it will happen in the future). Instead, this my humble attempt to predict the future of the SEO industry while debunking any and all “SEO is dead” [...]

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The evolution of SEO services

by Hugo on August 31, 2010

in Business,Marketing,SEO

Share Tweet Tony Verre wrote an interesting piece last week that focused on the state of  SEO as a service. What really caught my attention was his assertion that, “SEO isn’t enough anymore,” and that it must be combined with social media and paid search in order to be a viable solution for today’s client. [...]

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Google Text Cache: The best SEO tool you’ve never heard of

August 27, 2010

Share Tweet I often tell people that enterprise-level SEO if often more about sales than it is about technical implementation. Why? Because when dealing with large corporations, you must often convince one or more non-technical, executive-level decision makers to make the SEO-related changes you’re recommending. And often times, those changes require significant resource allocation (both [...]

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Marketing for good, not evil

August 24, 2010

Share Tweet Let’s face it. Most of us in this online marketing thing of ours are in it for the… Why do we blog, tweet, retweet, stumble, email, analyze, monitor, link-build, like, share, digg, etc? To get new clients or keep existing ones happy and growing. To increase the size of our company pay checks. [...]

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How to figure out how much you should pay for SEO services?

August 19, 2010

Share Tweet When it comes right down to it, this is the ultimate question that a marketer faces when figuring out his/her plan of action on the search engine optimization front. Whether looking to hire an in-house specialist or outsource to an agency, the cost of SEO is usually the focal point of the decision-making [...]

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SEO 101: Page-centric Keyword Research

August 17, 2010

Share Tweet When I first moved to the agency scene, I was really surprised to see the kind of keyword research that was being performed on behalf of enterprise SEO clients. More specifically, I was shocked by the fact that virtually all client SEO programs were based on what I call “top down” or “site-centric” [...]

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Why aren’t there more movies & documentaries about search?

August 13, 2010

Share Tweet Just for fun, I went over Netflix to check and see if there were any movies or documentaries related to search in general or search engine optimization/advertising in particular. After performing a few different searches, all I could come up with was one film, entitled Search Engine Optimization (very witty, I know) which [...]

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How to engage with a social media influencer

August 11, 2010

Share Tweet Last week, I spent some time talking about how to find a social media influencer. This week, let’s spend some time talking about what to do once you’ve found them. In my opinion, engaging with a social media influencer hinges on three key factors: the social media platform in question the relative level [...]

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How to find a social media influencer

August 5, 2010

Share Tweet In response to readers that have asked me to elaborate on the idea of social media influencers and how to find them, I figured I would offer up a simple how-to post on the subject. Note: There a likely dozens of other techniques that can be used, but this one works pretty well [...]

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When it comes to online marketing, how young is too young?

August 2, 2010

Share Tweet Regardless of whether you’re at an agency or working in-house for a company, at one point or another, most of us have considered using recent college grads or even college-aged interns to support some aspect of an online marketing program. This is particularly common when it comes to social media marketing or SEO [...]

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