No. 1 – It allows users to easily filter their conversations in one place so that “worlds don’t collide.”
My Twitter and Facebook connections have very little overlap. Why? Because Twitter is where I mostly talk shop (tech, digital marketing, science, etc.) whereas Facebook is where I catch up with childhood friends and family. My Tweeps don’t really care about that six-kegger back in 1996 (well maybe some do, but I digress) and my Facebook peeps (Feeps?) don’t care about the latest article on tracking +1 referrals via Google Analytics.
With Google +, I can easily manage both worlds without allowing them to collide. And that’s really great, because I can then further sub divide to make sure that my mom doesn’t read about that crazy sexual exploit back in 2004 (awkward).
No. 2 -It can serve as a true “home base” for even the non-techie mainstream internet user.
My buddy Dan Cristo mentioned that he’s planning on making Google + his new home base for social networking and interaction. That got me to thinking, and I realized that perhaps the greatest thing about Google + is that for a person like me – someone that is already a heavy Gmail user, has iGoogle as their homepage and constantly checks his Google Reader feed – using Google + isn’t so much about having a new home base as it is staying at home (e.g. not having to head over to Twitter.com or Facebook.com). I’ve already noticed that I’m spending less time navigating over to those two sites and a lot more time navigating to the + Hugo option in my that new black navigation strip at the top of my iGoogle interface.
And if that’s the case for a lot of people, and not just me, Google is really onto something.
Nicely done, Google. Nicely done.