I’m on vacation this week. Spent the first half in Orlando with the family. Spending the second half at home in Miami with friends and family.
And almost none of that time will be spent online.
Sure, I’ve tried to check work email once a day, and I have taken a look at my social network profiles here and there. But for the most part, I’m completely and utterly unplugged. Much more so than during a regular work week. Heck, some days, I haven’t gotten on the internet at all.
And guess what? I still have plenty of Twitter followers. I’m still more or less up to speed on marketing industry happenings. And my professional career has not crumbled into oblivion. Even though I’m only halfway through my vacation week, I already feel invigorated and more or less excited to get back into the swing of things next week.
And perhaps most interestingly, my time away from “the grid” has seemed to cultivate some creative work ideas that I plan on implementing…but only when I’m officially back on the clock.
If you’re an internet marketer, there’s a good chance that you’re a lot like me; constantly checking your email and social profiles to make sure you don’t fall behind or miss a key piece of information or communication. Your mind is likely moving close to the speed of light as you feverishly work towards some sort of loosely defined marketing and business nirvana that you believe to be inexorably tied to the frequency of check-ins on your desktop, laptop, tablet, and smart phone.
If this is the case, take this humble bit of advice from a seasoned internet marketer:
Unplug once in a while. For days at a time if possible. You’ll appreciate the perspective (and will likely drive major professional and personal ROI from it).