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The internet is sometimes the internet marketer’s worst enemy

I’m on vacation this week. Spent the first half in Orlando with the family. Spending the second half at home in Miami with friends and family.

And almost none of that time will be spent online.

Sure, I’ve tried to check work email once a day, and I have taken a look at my social network profiles here and there. But for the most part, I’m completely and utterly unplugged. Much more so than during a regular work week. Heck, some days, I haven’t gotten on the internet at all.

And guess what? I still have plenty of Twitter followers. I’m still more or less up to speed on marketing industry happenings. And my professional career has not crumbled into oblivion. Even though I’m only halfway through my vacation week, I already feel invigorated and more or less excited to get back into the swing of things next week.

And perhaps most interestingly, my time away from “the grid” has seemed to cultivate some creative work ideas that I plan on implementing…but only when I’m officially back on the clock.

If you’re an internet marketer, there’s a good chance that you’re a lot like me; constantly checking your email and social profiles to make sure you don’t fall behind or miss a key piece of information or communication. Your mind is likely moving close to the speed of light as you feverishly work towards some sort of loosely defined marketing and business nirvana that you believe to be inexorably tied to the frequency of check-ins on your desktop, laptop, tablet, and smart phone.

If this is the case, take this humble bit of advice from a seasoned internet marketer:

Unplug once in a while. For days at a time if possible. You’ll appreciate the perspective (and will likely drive major professional and personal ROI from it).


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  • http://twitter.com/51Blocks 51Blocks.com

    Couldn’t agree more! With so much information and content documented online, there still is nothing like the real thing. Get out there and live a little!! #inspiration

    • Anonymous

      Thanks for the comment! This is particularly useful if you’re an uber internet user.

  • http://twitter.com/dancristo Dan Cristo

    Unplugging is really important, especially in the long run. I have 1 day a week where I don’t work on any projects after work. That is my day to recharge and reset.

    I’ve got a week long vacation coming up in September. I hadn’t thought about sliding off the grid that week, but maybe I should… It would be really tough. Strongly considering it though thanks to this post.

    Hope your vacation is going well, Hugo!

    • Anonymous

      Great points, Dan. It really is critical. Since Sebastian was born, I’ve made it a point to unplug several hours a night (e.g. the time between when I get home from work and he falls asleep) as well as during both weekend days. I also make dedicated “date nights” for my wife and I at least twice a week, and then 2-3 exercise shifts.

      Please do make sure to unplug during your vacation. I did so last week and have come in on fire in terms of work focus and enthusiasm this week!

  • ben Francis

    I just came back from a week of no internet, computers or indeed screens of any kind, and it was absolute bliss. Too long online and I start to get “the twitch”. I think I am going to ban myself from the internet on weekends as well.

    • Anonymous

      Glad to hear it, Ben! It’s a great feeling isn’t it?

  • Homer Roberts

    Great post Hugo, in my personal experience internet is also my worst enemy. Working often in front of the computer makes me vulnerable to different kinds of distractions like social networking sites, email, games and etc. There are also times that I can’t stay focused to work and I can’t even finish a single task that makes me unproductive. What I do is with the help of a time management tool I list my entire tasks that I need to do throughout the day. I also set an estimated amount of time when working on each task. This is my way of staying focus to work and limit wasted time. Discipline is my key that I can effectively manage to follow scheduled task and finish it on time. It also helps e to ignore distractions while working.

    • Anonymous

      Thanks for sharing, Homer! There’s no doubt that project management tools can and methodology can help counter the very addictive effect that the social internet has on all of us.