≡ Menu

Be thankful that you’re a digital marketer

I’m thankful for a lot of things. Family, friends, health, being first and foremost.

But I’m also extremely thankful that I rather accidentally fell into digital marketing back in 2002. Back then, I was a sales guy making my first go at being an entrepreneur. The product was Jamaican Blue Mountain coffee, and my partners tasked me with figuring out how to sell the stuff online (in addition to more mainstream sales channels).

Fast forward to November of 2011, and it’s amazing to see how digital marketing seems to be infiltrating every facet of business landscape, including holy grails of traditional marketing such as TV and brick-and-mortar retail. The shift is so pronounced that even behemoths like Walmart are changing the very way that they attribute store revenue in order to keep pace with the ever-expanding digital wave.

For the enterprising online marketer, this shift in marketing priorities (from traditional to interactive) has created what I believe to be a recession-proof job market. In fact, even as the US and World economies have faltered or outright collapsed over the past few years, I see digital agencies and departments growing at break-neck speed, seemingly hiring on a weekly basis. And for those not interested in being bound to the corporate world, few industries are more entrepreneur-friendly than online marketing. This is comforting knowledge for all of us interactive marketers that are out there trying to support a family or simply make a mark of their own in this world.

And what’s perhaps most exciting is the fact that digital marketing is still in its infancy. Think about it. We are still in the midst of the first generation of internet marketing. In fact, we’re still in the first generation of the internet. Moreover, whereas today’s top marketing and advertising posts (CMOs, SVPs, etc.) are occupied by old-school, offline, traditional marketers, it’s only a matter of time before that old guard is replaced by today’s digital marketing thought leaders.

Soon, all marketing will be interactive marketing.

And that fact makes me very thankful. I give thanks because digital got me out of my dead-end sales career. I give thanks because digital allows me to support a wife and son. I give thanks because I rarely have a boring day of work. And I give thanks because the future is bright, and it’s overwhelmingly digital.

Happy Thanksgiving!




Comments on this entry are closed.

  • http://twitter.com/KrisRoadruck Kris Roadruck

    You said it man. 3 Years ago before I “found my way” into SEO the economy scared the crap out of me. The notion of job security seemed like a distant memory. Flash forward to today and I know that as long as I have an internet connection and a computer I can make money. Be it from the comfort of my own home to anywhere in the world. I look back sometimes and wonder why I ever bothered putting up with any other way of being. Cheers to bright futures :-)

    • Anonymous

      Thanks for chiming in, Kris! Love hearing that great outlook that digital has helped you cultivate. Rock on.

  • Anonymous

    Right on, Miguel! Glad to hear that digital has helped you pave such a great path.
    P.S. I know of The Coffee Mill, but no, I worked for a small startup (founded by some Jamaican friends).

  • Anonymous

    Oh stop it, little Bobby. You’re making me blush.

  • http://twitter.com/khushbaht Khushbaht (Lucky)

    “digital got me out of my dead-end sales career” seems like such a distant past but it was only 10 month ago :) There is nowhere I would rather be than this mesh of art & science we call digital marketing. Cheers and thank you for sharing your thoughts on this blog Hugo.

    • Anonymous

      Thanks for chiming in, Lucky! You’re very welcome and I’m glad you enjoyed the post.

  • http://www.MarketingProfessor.com Travis Campbell

    Good stuff Hugo. Indeed digital marketing is where it’s at. Amazing that with an internet connection one can effectively run a business. An amazing time for sure. Now back to my family! :-)

    • Anonymous

      Thanks for taking a few minutes away from your family to chime in, Travis!

  • http://www.onqmarketing.com.au Quentin Aisbett

    Completely agree…What a fortunate position it is to be in. I love talking with friends and colleagues in corporate marketing positions and they have little idea for what it is that digital marketers do from day to day. You have to assume that there is going to be a massive rethink as to the skills required for senior executives.

    But despite this, I would turn my back on that whole scene given the life that digital marketing is now providing my family. No 9am-5pm stigma (albeit 6am-11pm some days) but the work is flexible, it is diverse and it is free from politics.

    Great read Hugo.

    • Anonymous

      Great perspective and glad you enjoyed the post, Quentin. Thanks for chiming in!

  • http://www.ThePoised.com Thom Holland

    Well said my friend

    • Anonymous

      Thanks Thom! Glad you enjoyed it.

  • Anonymous

    Thanks for chiming in, Rick! Glad you feel the same way.

  • Anonymous

    Great article Hugo. It sounds like you’re quite fulfilled and happy with your professional life. What are some good resources about getting into SEO? I’m a 28 year old male at a transition point in my professional life. SEO is interesting. I’m eager to learn about it. Any input would be greatly appreciated.

    • Anonymous

      Glad you enjoyed the piece! My advice would be to start by signing up for premium subscriptions to both SEOmoz.org and seobook.com (start with SEOmoz.org if your budget is limited, it’s more geared towards beginners but also has some advanced stuff).