I love working for an enterprise-caliber company. I love the complexity. I love the mountains of data. I love leveraging a large bevy of internal resources and expertise. Heck, I even love the excruciating amount of work involved in getting buy-in from the myriad of business divisions and departments that play a pivotal role in green lighting digital marketing efforts.
But most of all, I love outmaneuvering other enterprise brands that appear set in their ways and incapable of innovation.
And I find that one of the best ways to develop a nimble approach that’s well-suited for outmaneuvering the competition is to develop a startup mentality. What do I mean by that? Here are a few observations that might help paint a concrete picture:
- Startups can’t afford to schedule tons of meetings filled with tons of procedural aspects but thin on strategic, analytical, or tactical rigor or discovery
- Startups can’t afford to build a deck every time they want to convey and idea or get buy-in from parallel stakeholders
- Startups adhere to the DRY principle (not just with their code but with all aspects of their business)
- Startups know the value of subscribing to news outlets like Hacker News (again, not just for the coding insights but for the amazing myriad of powerful business intelligence tools and insights that are referenced there on an almost daily basis)
- Startups aren’t afraid to fail, aren’t afraid to push boundaries, and try to avoid skating where the puck was
- Startups like hiring entrepreneurial types and like cultivating that mentality as opposed to repressing it
If you find yourself working for an enterprise-level organization (or even just a relatively large and/or traditional smaller business) try to think of your role and your department as startup of sorts. Doing so will help you expose areas in desperate need of innovation or fat-trimming within your own department or even the broader business. And perhaps most importantly, it will help you easily spot opportunities where you can out-innovate your competition and cultivate measurable ROI increases.
Because it doesn’t matter if you’re working for a one-person startup or a Fortune 50 corporation. The name of our online marketing game should always be ROI.