Be thankful that you’re a digital marketer

November 23, 2011

I’m thankful for a lot of things. Family, friends, health, being first and foremost. But I’m also extremely thankful that I rather accidentally fell into digital marketing back in 2002. Back then, I was a sales guy making my first go at being an entrepreneur. The product was Jamaican Blue Mountain coffee, and my partners [...]

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How to turn a disappointed customer into a brand ambassador

November 18, 2011

Want to hear a funny/sad story? I was once involved in a conversation with a major brand concerning the frequent negative posts on their corporate Facebook page. Not an uncommon problem at all. In fact, many of the organizations I’ve worked with over the years suffer from this problem (e.g. negative customer interactions within their [...]

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Are you fully leveraging the social engagement hierarchy?

November 11, 2011

I had an interesting conversation with a digital marketing executive earlier this week. During the conversation she mentioned how she envisioned social engagement as a pyramid of sorts, with mainstream media entities at the top, social influencers in the middle and individual brand ambassadors at the bottom. “Media” refers to traditional media outlets and personalities. [...]

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The art of creating “social friendly” conversions

November 4, 2011

As I read through Brian Solis’ most recent blog post on social and syndicated commerce (Note: you should read all of his stuff if you’re serious about infusing social media into your business) I came to realize that few companies have mastered the art of making their conversions “social friendly.” What do I mean by [...]

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Viral vs shareable: Do you know the difference?

October 28, 2011

I can’t really pinpoint when the term “viral” jumped the shark, but if I had to guess, it would be somewhere around 2007 (feel free to share differing opinions in the comment section below). More importantly, as we approach the year 2012, I’m saddened by the fact that this phrase is still incredibly common in [...]

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Talkin’ all things Google with Aaron Wall

October 22, 2011

Aaron Wall is one of the most well-known personalities in the online marketing industry and is best known for his website, www.seobook.com. He has spent years helping marketers like myself hone their skills, and perhaps more importantly, at least to me, he has the unique ability to weave in social, economic, and political perspective into [...]

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Say goodbye to branded vs. non-branded SEO analysis?

October 20, 2011

I’ve been very vocal in terms of downplaying the importance of Google’s recent SEO analytics curve ball (e.g  the way they track and report on granular keyword data for organic search queries). Partly because I believe Matt Cutts’ claim that the percentage of searches that will affected by this switch will not be monumental (for [...]

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The various forms of influencer currency

October 13, 2011

One of the hot new catch-phrases in social media marketing circles is the word “influencer“. In a nutshell, it’s a person or entity that can influence consumers, readers, etc. and marketers large and small are trying to figure out ways to identify these influencers and then get them to behave in a manner that benefits [...]

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A question every brand should be asking: “What’s our verb?”

October 6, 2011

I actively try to not write blog posts that are specifically related to Facebook. Not because I’m anti-Facebook or anything silly like that. It’s just that I feel too many companies wrap their entire social media strategy (if you can even call it that) around the mega social network, and I didn’t want to contribute [...]

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If social media isn’t transforming your business, you’re doing it wrong

September 30, 2011

Let’s face it. The grand majority of social media advice that makes the rounds these days is tied to specific marketing, public relations or analytics tactics. And that’s ok, since there are certainly plenty of applications for social media within those specific business realms. However, what you don’t hear anywhere near as much about about [...]

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