How to take your ROI metrics to the next level

August 24, 2012

I’ve seen a lot of different approaches to measuring the return on marketing investment. Everything from basing it on “gut feeling” (yes, I’ve literally had executives tell me that they’re rather do that as opposed to relying on hard metrics even though the metrics were readily obtainable with a bit of effort and investment) to [...]

Read the full article →

The revolution of enterprise marketing leadership will not be televised

August 17, 2012

Something that has always amazed me over the past half-decade or so is the obvious disparity between the makeup of marketing thought leadership on social networks and blogs versus the makeup of marketing executive leadership at enterprise brands. If I had to guess, I’ve probably interacted closely with hundreds of enterprise brands, and more often [...]

Read the full article →

Learn how to test and reject your own marketing intuition

August 10, 2012

I had an interesting experience at the office today. My SEO lead was working with my paid search lead to pull together some paid search keyword conversion data that we plan on leveraging to prioritize SEO efforts. One of the keywords that showed up on this particular report was “epilator.” I’d never heard of this [...]

Read the full article →

Why search is about a heck of a lot more than just marketing

August 3, 2012

I never cease to be amazed by search marketers that: a) complain about the Powers That Be (e.g. Google, etc.) b) chase algorithms c) operate in utter and complete search vacuum (or worse yet an “SEO only” or “paid search only” vacuum) The first one freaks me out because there are so many other moral/ethical [...]

Read the full article →

Powerpoint is sometimes a marketer’s best friend

July 27, 2012

If you’ve ever been to a marketing conference – or any major conference or convention for that matter – you already know that not all Powerpoint presentations are made equally. Some are very bland, boring, and by the book. Others come alive with imagery, humor, and a compelling storyline while serving as a springboard for [...]

Read the full article →

Remember that internet marketing is still in its infancy

July 20, 2012

My first thought as brainstormed ideas for this week’s post was to write a counter-point to the guest post that Branko wrote over at Aaron’s blog. After all, I make no secret of the fact that I’m refusing to jump on the “Google is evil/a monopoly/ the Death Star in disguise” bandwagon. Google has certainly [...]

Read the full article →

How many enterprise marketers does it take to screw in a light bulb?

July 13, 2012

I decided to title this post using a cheesy old joke cliche, but the topic I want to discuss today is no laughing manner, especially if you’re work focuses around executing digital marketing strategy for a large brand. One of the nice things about working for (or owning) a start-up or mom-and-pop business is that [...]

Read the full article →

Looking for a few good beta testers

July 6, 2012

I’ve always been a big believer in automation. It’s a big part of my overarching strategic approach to most digital marketing channels. However, one of the areas that has proven to be a real challenge to this automation mantra of mine has been the area of social influencer engagement. The reason is that various aspects [...]

Read the full article →

If you’re not making mobile your top priority, you’re doing it wrong

June 29, 2012

A while back, I reached out to a trusted industry colleague to get his thoughts on the mobile search landscape. He, in turn, referred to me to the one person he trusts for mobile thought leadership, and I decided to pick her brain for a while. After engaging in a six-week consultation, I’ve come away even [...]

Read the full article →

If you’re not using Twitter as a learning tool you’re doing it wrong

June 21, 2012

I had some interesting conversations with some friends of mine yesterday. Most of them were short and sweet. Some where really just a collection of musings. But a few actually gave me some ideas that I plan on implementing to help maximize my marketing career. And the best part that all of this happened within [...]

Read the full article →

← Previous Entries

Next Entries →