How to get in the habit of social media engagement

December 22, 2011

Recently, it occurred to me that social media influence (and branding in general) is all about forming habits. To put it simply, if you can get a consumer to get in the habit of engaging with your brand on a regular (better yet, frequent) basis there’s a very good chance that said consumer will continue [...]

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Digital timelines will force people (and brands) to think before they act

December 16, 2011

As the old saying goes, today is the first day of the rest of your life. And thanks to Facebook’s Timeline feature (which is out of Beta and is now live) it’s very likely that said “rest of your life” will be chronicled and archived publicly for the whole world to see. Granted, if you’re meticulous in [...]

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A secret weapon for ecommerce sites looking to engage with social influencers

December 9, 2011

If you’ve ever been in charge of marketing for an e-commerce site you know just how tough it can be have success engaging with social media influencers or potential SEO link-building partners. This is particularly true if said e-commerce site does not have any social-friendly content formats (e.g. blog posts, videos, infographics, etc.). What’s more, [...]

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Advice for big brands: if you’re going to blog, please include an RSS feed

December 2, 2011

I can’t believe it’s happened again. This time around, the culprit is General Mills. There I was, reading an article in the New York Times about how General Mills has made “Gluten Free” a big part of its business. I try to be as health-conscious as possible (after all, you have nothing, without your health) [...]

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Be thankful that you’re a digital marketer

November 23, 2011

I’m thankful for a lot of things. Family, friends, health, being first and foremost. But I’m also extremely thankful that I rather accidentally fell into digital marketing back in 2002. Back then, I was a sales guy making my first go at being an entrepreneur. The product was Jamaican Blue Mountain coffee, and my partners [...]

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How to turn a disappointed customer into a brand ambassador

November 18, 2011

Want to hear a funny/sad story? I was once involved in a conversation with a major brand concerning the frequent negative posts on their corporate Facebook page. Not an uncommon problem at all. In fact, many of the organizations I’ve worked with over the years suffer from this problem (e.g. negative customer interactions within their [...]

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Are you fully leveraging the social engagement hierarchy?

November 11, 2011

I had an interesting conversation with a digital marketing executive earlier this week. During the conversation she mentioned how she envisioned social engagement as a pyramid of sorts, with mainstream media entities at the top, social influencers in the middle and individual brand ambassadors at the bottom. “Media” refers to traditional media outlets and personalities. [...]

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The art of creating “social friendly” conversions

November 4, 2011

As I read through Brian Solis’ most recent blog post on social and syndicated commerce (Note: you should read all of his stuff if you’re serious about infusing social media into your business) I came to realize that few companies have mastered the art of making their conversions “social friendly.” What do I mean by [...]

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Viral vs shareable: Do you know the difference?

October 28, 2011

I can’t really pinpoint when the term “viral” jumped the shark, but if I had to guess, it would be somewhere around 2007 (feel free to share differing opinions in the comment section below). More importantly, as we approach the year 2012, I’m saddened by the fact that this phrase is still incredibly common in [...]

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Talkin’ all things Google with Aaron Wall

October 22, 2011

Aaron Wall is one of the most well-known personalities in the online marketing industry and is best known for his website, www.seobook.com. He has spent years helping marketers like myself hone their skills, and perhaps more importantly, at least to me, he has the unique ability to weave in social, economic, and political perspective into [...]

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