How to convince traditional marketers to create non-promotional social content

June 15, 2012

In 2002, it was standard operating procedure In 2007, it was cute. Now, in 2012, it’s somewhat absurd. Yet somehow, in the present day, there are still all sorts of companies – big and small – that simply cannot grasp why they would ever create web content that was explicitly geared towards selling something. From [...]

Read the full article →

How to be a marketing rock star without spending a nickle on traffic generation

June 8, 2012

Over the years, I’ve had the pleasure of executing digital marketing strategy for a lot of different companies. From lead gen to e-commerce. From mom & pop to Fortune 100. And if there’s one prevailing theme that I’ve garnered from these experiences it’s the vast majority of organizations either don’t know about or refuse to [...]

Read the full article →

Just say “No” to Google bashing (and other unproductive endeavors)

June 1, 2012

Many moons ago, I wrote a post calling out Aaron Wall – someone I greatly respect – for going a bit overboard on the Google bashing tip (FYI – make sure to read that post all the way to the end and check out that eye sore of an anchor text drop I managed to [...]

Read the full article →

If you’re going to do digital marketing, do it all the way

May 25, 2012

Earlier this week, I had a great conversation with an old CBS colleague turned life-long friend of mine. We talked about our personal lives, about our professional lives, and about the upcoming Anchorman sequel of course (it’s kind of a big deal). It was awesome to catch up and compare notes on life, because he’s a [...]

Read the full article →

When linking out, make sure to take a “grass roots” approach

May 18, 2012

Want a hot SEO tip? Start linking out to external sites more often, and when you do, make sure to utilize a “grass roots” approach. What do I mean by “grass roots”? Simply put, I mean that when you link out, you should make it a point to seek out sites that are not a [...]

Read the full article →

The ROI of sharing

May 11, 2012

Don’t you just love it when you learn something accidentally? I sure do, because those brushes with serendipity can have a huge impact on your long-term success. Let me explain what I mean by sharing a quick story: Some time ago, I was approached by some colleagues in charge of managing of a different part [...]

Read the full article →

Are you leaving money on the paid search table?

May 4, 2012

Warning: The following advise is for advanced paid search marketers only. Attempting to implement this strategy prematurely can result in losing your shirt (and maybe even your job or small business). One of the things I’ve always found fascinating is the contrast between how paid search budgets are managed by smaller businesses and how they’re [...]

Read the full article →

Using first-click vs. last-click attribution to maximize your paid search program

April 27, 2012

This week’s post is going to be short and sweet. Because it’s been a long work week, because my two-year old wore me out this evening, and because tomorrow morning it’s my turn to pick up bagels for our weekly digital marketing bagel breakfast. But just because it’s a short post doesn’t mean it’s not a [...]

Read the full article →

How to build a solid foundation for enterprise SEO

April 20, 2012

Last week, my buddy John Doherty posed a great follow-up question to my post on how diplomacy often trumps technical ability. Simply put, he asked me how I go about building a foundation for said diplomacy when I begin work with a new brand. Fortunately for me, I recently started working with HSN, so the memory [...]

Read the full article →

When it comes SEO, diplomacy often trumps technical ability

April 13, 2012

Just wanted to share that for the umpteenth time in my career, my direct experience is once again confirming that diplomacy trumps technical skill when it comes ensuring long-term SEO success. Mind you, I’m not suggesting that any palooka off the street can succeed at SEO. Having at least a decent understanding of the fundamental underpinnings of [...]

Read the full article →

← Previous Entries

Next Entries →