A common sense approach to social media engagement

January 26, 2012

Nobody likes to be ignored. And because of this fact of life (and yes, I supposed there are some exceptions to this rule) most human beings automatically respond to someone that addresses them verbally. In other words, if someone talks to you chances are that you will respond to them in some way. It’s just [...]

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What fishing with my dad taught me about link building

January 20, 2012

Some of the earliest and fondest memories of my dad and me involve weekend fishing trips down in the Florida Keys. There are a lot of aspects of those excursions that are near and dear to me, which is why – now that I have a son of my own – I look forward to [...]

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How to use remote workers to scale your marketing without killing your culture

January 12, 2012

It seems like hiring remote workers continues to be a hot topic, at least in online marketing circles. Why do I say this? Well for starters, there has been a flurry of posts in recent weeks (one positive, two negative) from fairly high profile industry bloggers. Interestingly, the two negative stances both come from folks [...]

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The long-lasting digital impact of a real-life social engagement

January 5, 2012

I remember it like it was yesterday. I was killing time between sessions at Pubcon Las Vegas 2008. Next thing I know, this guy is standing right next to me:             Lee Odden one of the most recognizable digital marketers in the industry. He always seems to be a featured [...]

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Five New Year’resolutions for interactive marketers

December 30, 2011

2012 is almost upon us, and that means it’s time for New Year’s resolutions. But resolutions don’t always have to be about losing weight or picking up that obscure hobby you’ve been daydreaming about. Instead, you can focus on actionable resolutions that will drive measurable results for your marketing program. Here are five that I [...]

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How to get in the habit of social media engagement

December 22, 2011

Recently, it occurred to me that social media influence (and branding in general) is all about forming habits. To put it simply, if you can get a consumer to get in the habit of engaging with your brand on a regular (better yet, frequent) basis there’s a very good chance that said consumer will continue [...]

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Digital timelines will force people (and brands) to think before they act

December 16, 2011

As the old saying goes, today is the first day of the rest of your life. And thanks to Facebook’s Timeline feature (which is out of Beta and is now live) it’s very likely that said “rest of your life” will be chronicled and archived publicly for the whole world to see. Granted, if you’re meticulous in [...]

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A secret weapon for ecommerce sites looking to engage with social influencers

December 9, 2011

If you’ve ever been in charge of marketing for an e-commerce site you know just how tough it can be have success engaging with social media influencers or potential SEO link-building partners. This is particularly true if said e-commerce site does not have any social-friendly content formats (e.g. blog posts, videos, infographics, etc.). What’s more, [...]

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Advice for big brands: if you’re going to blog, please include an RSS feed

December 2, 2011

I can’t believe it’s happened again. This time around, the culprit is General Mills. There I was, reading an article in the New York Times about how General Mills has made “Gluten Free” a big part of its business. I try to be as health-conscious as possible (after all, you have nothing, without your health) [...]

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Be thankful that you’re a digital marketer

November 23, 2011

I’m thankful for a lot of things. Family, friends, health, being first and foremost. But I’m also extremely thankful that I rather accidentally fell into digital marketing back in 2002. Back then, I was a sales guy making my first go at being an entrepreneur. The product was Jamaican Blue Mountain coffee, and my partners [...]

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